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My Babiie’s pushchair range designed in collaboration with Billie Faiers launched at Mothercare on Oxford Street on 28th November. ‘The Signature Range’, designed by Billie Faiers had a big press launch in store and was attended by many people from the press, photographers and cameramen. We wanted the launch to be memorable and create a real buzz in the press so we did a lot of work to brand up the Mothercare store, from a window display, branded big video screens, vinyl stickers on the floor and glass screens, an exhibition stand, branded product stands and helium balloons.

My Babiie Mothercare launch

Robert Holland, Billie Faiers, Adam Phillips My Babiie Launch

My Babiie Mothercare launch